is simply one of the best marketing campaigns ever. Blokes buy it
because it is great chocolate aimed at them, girls buy it because they
are not meant to.
The limited edition pink Yorkie for girls was pure genius.
Justina bought a regular Yorkie (again!) today to share with me. I
pointed out that she should not have done that as the product clearly
states she should not have it. "I like breaking the rules". Genius.
