Monday, March 3, 2008

£10 Marketing

Running a small business we get lots and lots of marketing literature
from other companies looking for business. Until today the best "free
stuff" we have had includes a really nice pen, and a Cadbury Boost
chocolate bar from a marketing promotions company who wanted to give
us "something to eat while browsing our magazine". Today came the
strangest item.... a £10 used note attached to a letter addressed to
me from a company who manage training for other companies. Apart from
the letter being passed around the office and read by everyone (rather
than the usual skim read by me, then file in the recycling bin) this
'clever' idea to read the letter brought one question to mind......
Can you think what it might be?